Lots of neighbors celebrated the first official day of summer with free ice cream from Jeni’s Splendid Ice Creams on Larchmont. Well, to be totally accurate, it wasn’t completely free, but it didn’t cost any money. The free scoops were a promotion for Jeni’s Splendid Rewards loyalty program. If you were willing to join the program, you got free ice cream last night. But it was easy to join and staffers were happy to scan a code at checkout. Buzz contributor Jade Ikeda also told us that Jeni’s staff announced the requirement well in advance, so everyone seemed to have the “scoop,” as it were.
There was a time when Jeni’s summer celebration scoops were completely free, but times have changed. Still it’s not a bad deal. For every dollar you spend, you get a point and you get a $5 reward for every 100 points. And if you’re like me and my family, that adds up fairly quickly. So you do get something for sharing your information and the money you already spent. (I also joined the loyalty program at La Brea Bakery and love getting a free loaf of bread every now and then!)
Jade said customers got to select up to two flavors in a waffle cone or cup with a waffle wafer.  She chose a cone of Wildberry Lavender and Pineapple Upside Down Cake, and her husband enjoyed a cone of  Sweet Cream Biscuits & Peach Jam and Powdered Jelly Donut. Sounds like a delicious way to start the summer!
