Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Flag Planting for the Fourth of July

Local realtor Shar Penfold has planted flags around her Fremont Place neighborhood to spread patriotic cheer for this unusual Fourth of July holiday, during which most festivities have been cancelled due to the pandemic.

If you’ve seen flags flying by the street in front of the houses in your neighborhood on the Fourth of July, and wonder where they came from, there’s a good chance they were placed by a local Realtor.   Coldwell Banker Realtor and Fremont Place resident Shar Penfold has been placing them in her neighborhood for at least 15 years.

“Unfortunately, I suspect it started as a marketing idea years ago…but this year, I’m especially wanting to lift our residents’ spirits,” Penfold told the Buzz.


Penfold picks up the flags that residents don’t want to keep, so they won’t end up in the trash.


We caught up with Penfold yesterday evening as she was placing flags at every residence in Fremont Place.  And each year, she said, she goes back and collects the flags if residents don’t want to keep them, so they are never thrown away. Penfold guessed she might have nearly a thousand of them stashed in her garage.

Penfold estimated that her Larchmont office orders about 4,000 flags each year for local realtors to place around their neighborhoods. The flags are fitted with her business card and a list of all the legal holidays celebrated in the U.S.



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Patricia Lombard
Patricia Lombard
Patricia Lombard is the publisher of the Larchmont Buzz. Patty lives with her family in Fremont Place. She has been active in neighborhood issues since moving here in 1989. Her pictorial history, "Larchmont" for Arcadia Press is available at Chevalier's Books.

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