The new look for the old industrial building at 960 N. La Brea at Romaine has been released, and it appears the area will lose another familiar face on La Brea. Located across the street from the Cemex Concrete Plant and diagonal to the Best Buy, it appears the developer BMB Investment Corp has decided to ditch the warehouse-style industrial facade with its curved corner and deep-set windows that screamed “lofts” and will sadly mimic the many other developments underway in the La Brea corridor.
The building will have 11,500 sq ft of ground-level retail and 33,000 sq ft of office space above for ‘creative’ types. BMB owns many properties along Melrose (between La Cienega and San Vicente) which for the most part are quaint older buildings with character and charm, so this transformation of the behemoth 1933 warehouse to a gleaming almost 80’s corporate look seems oddly out of character for the company. Perhaps it was too costly to rejunevate the old skeleton of the abandoned building. The project is expected to be completed soon – in March 2013 we should see the building unveiled.
Curbed LA: Scary Abandoned La Brea Building Getting Retail, Office Space
Larchmont Buzz: The New Face of La Brea
too bad, I always thought that building could be brought up to look cool.
Absolutely right, Melanie. Instead, we get another cheap, flat, soulless looking mediocrity. Welcome to progress.
big glass windows to admire the view of …. best buy?