Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Celebrate Small Business Saturday on Larchmont

Celebrate our local shops this Saturday for a festive Small Business Saturday on Larchmont. Festivities kick off at 10:00 a.m. with a salsa band at Rhodes School of Music.

Instead of shopping on Black Friday, head over to Larchmont for Small Business Saturday (November 28) and show your support for our local small businesses.

“We are asking you to support the local retailers and restaurants in your neighborhood as we are the heart of your community & we are running on fumes,” posted Pickett Fences owner Joane Hennenberger on Instagram today.

“Now more than ever, local merchants need our support,” said Heather Duffy Boylston, co-executive director of the Larchmont Business Improvement District in announcing a challenge to residents to show their support for the street.

The challenge, dubbed One Larchmont – Two Coasts invites residents of Los Angeles’ Larchmont Village and Larchmont, NY to come together and support local merchants during the Holiday Shopping Season, kicking off on Small Business Saturday.

“We are asking shoppers and diners to share their photos of COVID-safe shopping and dining (take-out) on social media supporting local merchants with the hashtags — #OneLarchmontTwoCoasts. In Los Angeles, we will use the hashtag #LASupportsLarchmont and New York they will use #NYSupportsLarchmont,” explained Boylston.

“Many consider shopping a sport, so we thought why not make it a competition through a friendly rivalry to see which coast can show more support to their local businesses,” Boylston continued. “Two towns with the same name on opposite coasts, this holiday shopping season is the perfect time for neighbors to come together to support their local merchants.”

The street is festively dressed thanks to the Larchmont Boulevard Association (LBA), which decorated the street trees with bows. And later this week, the Larchmont BID will be installing decorations in the medians. Festivities will kick off at 10:00 a.m. in front of Rhodes School of Music with a salsa band playing two sets, said David Rhodes. There will also be other musical performers on the street througout the day.

Checking in with local shop owners, we hear there’s also going to be some festive eating and drinking, all with COVID-safe protocols!  And, the Wilshire Rotary is hard at work so the Christmas Tree lot will be open on Saturday too. More details on that later too! In the meantime, here’s the buzz on holiday the festivities we’ve heard of so far.  And we will update this story again later this week.


You’ll find these perfect dishes for California outdoor dining at Landis Gifts and Stationery.


Landis Gifts and Stationery will be serving sparkling cider or Prosecco from 11:00 to 4:00 p.m. on Saturday. Also,  purchases of $25 and up made from November 24 through November 28 will be entered into a drawing for great prizes.

“We will observe social distancing, provide hand sanitizer, and everyone in the store will be wearing their very cutest mask!” owner Edie Frere told the Buzz. “Also, while they last, we will be giving away Dark Chocolate Sugar-Coated Shortbread cookies from Windchime Bakery. For a full cookie menu, and to order, email [email protected]


Serve all your holiday meals with these beautiful serving pieces from Village Heights.


Village Heights will also be serving lots of holiday cheer and cookies.

“We have stocked the store with amazing new lines!” owner Louis Eafalla told the Buzz this morning. “Great new merchandise!  We will also be offering special one-day deals and specials!”


Pickett Fences is open for holiday shopping.


Pickett Fences will also be open and welcoming customers to shop their wide selection of Christmas and Hanukkah gifts. There’s sure to be something for everyone on your list.



Alexander Daas Opticians will be offering free eyeglass chains with the purchase of any eyewear on Saturday. And the following week the store will be celebrating 12 years serving Larchmont with an anniversary sale that kicks off that weekend.

“Everything in the store on sale for up to 75% off,” owner Alex Feldman told the Buzz.



As it does every year, Chevalier’s Books has invited local authors to recommend holiday books. This year, the recommendations will be made on the Chevalier’s website. Check it out or stop in and say hello to their friendly staff.



Shopaholic Sample Sales is having its annual Thrifty Thirty sale from Friday through Monday.

“About 85% of the shop will be $30 for our Thanksgiving Thrifty Thirty sale,” owner Tina Hsiung told the Buzz.


The Wednesday Farmers Market is open from 1 pm – 5 p.m. for your last minute holiday shopping.


And if you still need veggies for Thanksgiving  — don’t forget to shop the Larchmont Farmers Market today from 1:00 pm – 5:00  p.m.


Print Friendly, PDF & Email
Patricia Lombard
Patricia Lombard
Patricia Lombard is the publisher of the Larchmont Buzz. Patty lives with her family in Fremont Place. She has been active in neighborhood issues since moving here in 1989. Her pictorial history, "Larchmont" for Arcadia Press is available at Chevalier's Books.

Related Articles


Please enter your comment!
Please enter your name here


Latest Articles

.printfriendly { padding: 0 0 60px 50px; }