Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Trio of New Shops Take On Larchmont

New shops on Larchmont Blvd
Andrew Goetz before the shelves were stocked

The Buzz dropped in the new Malin+Goetz shop before the doors were officially open to find New Yorker Andrew Goetz one of the co-owners of the company, busy getting the store ready. Two walls of the long shop are lined with specially-crafted shallow ‘plaid’ shelves in white that now showcase their all-natural skin care products. Malin is delighted with the look which was designed by architect Andrew Bernheimer, as well as the old 12 foot-long apothecary table that commands attention down the center of the space. Malin+Goetz looked at Abbot Kinney, the Grove, Santa Monica and Melrose as locations for their first west coast store, but chose Larchmont because of good parking and foot traffic, as well as the warm, old-fashioned “neighborhood-ly” feel of the area. The official launch date is scheduled for March 15, but the shop is actually already open for business with it’s “soft opening” at 238 N. Larchmont Blvd.

Babycakes has a sweet look.

One door south, the Babycakes NYC gluten-free phenomenon, made it’s entrance on the Boulevard on the last day of 2011 with a crisp, sweet look that is much like the fanciful baked goods it sells. We overheard a couple of high school girls, peering in the window looking at the confections, wondering aloud if “having all that gluten-free, no-sugar stuff in them actually made the cupcakes less fattening.” According to the store manager Laura, the cupcakes do have a “lower caloric value” than regular cupcakes but you’ll have to do your own homework to figure out just by how much. Babycakes has the calorie counts available, but who really wants to know when you’re eating their most popular confection: the Brownie Cupcake, a chocolate cake embedded with chocolate chips and frosted with either a vanila or mint whirl?

Still under construction

One door further south, in the former Larchmont Florist site, the table saws and nail guns are still in heavy use putting together the space for the new Japanese accessory/clothing store, which we hear may be called Growze. Growze has no presence online (although if you read Japanese you may learn more than we could) so the third business in the trio could still be a surprise for all – but we’re pretty certain it will be selling costume jewelry and clothing.

See What’s Up on Larchmont?

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Julie Grist
Julie Grist
Julie co-founded the Larchmont Buzz with fellow buzzer Mary Hawley in 2011 and served as Editor, Publisher and writer for the hive for many years until the sale of the Buzz in August 2015. She is still circling the hive as an occasional writer.

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  1. And at the southern end of the block (south of Peets) is another new-ish shop, its a cookie shop. Store’s usually empty. Forget the name of the place.

    • Yes…I think you mean Lette’s? I believe they are pretty successful because they are always sold out when I go there! I often go just for my two favorite only to come up empty. I call it my Lette’s diet.

  2. Are these new stores what the locals really want? If these trends continue, will any of the Larchmont stores be mom and pops any more, or all chain stores?

    I personally don’t like is. My friend had a florist shop and was forced out so we can have…more clothes stores?

    Maybe not much we can do about it, but i won’t patronize these places.

    Thank you.


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