The west side of the 100 South block of La Brea Ave was hopping on Thursday night as throngs of artists and trendsters filled the sidewalks and interiors of the newly-evolving La Brea district for the opening of Shelter Half.
Founded on the concept of promoting Made-In-America art, fashion and furniture, Shelter Half is a pop-up marketplace in a gloriously open and airy soho-like setting on the old Continental Graphics site. Shelter Half is to be part showroom, part salon – with shopping, lounging, coffee, conversation, music and movie nights all bundled into the warm and inviting space. According to its co-founder David Beruto of Environment Furniture, “The spirit is kind of alive and evolving, and it will change with everybody bringing not just merchandise but ideas to the table.”
They certainly got off to a good start on December 8th, with Shelter Half and its neighbor, action-sports/vintage retailer What Goes Around Comes Around both packed with people enjoying the free food, drink and DJs spinning tunes in each venue. La Brea is really coming of age – and it’s a young fun age at that.
Shelter Half is open daily 11 am – 7 pm through February 28, 2012
Want more? See Larchmont Buzz posts: La Brea District, Shephard Fairey
About Julie Grist
Julie co-founded the Larchmont Buzz with fellow buzzer Mary Hawley in 2011 and served as Editor, Publisher and writer for the hive for many years until the sale of the Buzz in August 2015. She is still circling the hive as an occasional writer.