If you’re like us, your email box is filled with Black Friday sales enticing you to do your holiday shopping online. But we’d urge you to avoid that temptation and head over to Larchmont tomorrow, where you just might find everything you need and your support could make all the difference in keeping our local small businesses going. COVID-19 protocols are being observed by all our local shops and businesses, so it’s safe and way more fun.
“Now more than ever, local merchants need our support,” said Heather Duffy Boylston, co-executive director of the Larchmont Business Improvement District in announcing a challenge to residents to show their support for the street.
The challenge, dubbed One Larchmont – Two Coasts invites residents of Los Angeles’ Larchmont Village and Larchmont, NY to come together and support local merchants during the Holiday Shopping Season, kicking off on Small Business Saturday.
“We are asking shoppers and diners to share their photos of COVID-safe shopping and dining (take-out) on social media supporting local merchants with the hashtags — #OneLarchmontTwoCoasts. In Los Angeles, we will use the hashtag #LASupportsLarchmont and New York they will use #NYSupportsLarchmont,” explained Boylston.
“Many consider shopping a sport, so we thought why not make it a competition through a friendly rivalry to see which coast can show more support to their local businesses,” Boylston continued. “Two towns with the same name on opposite coasts, this holiday shopping season is the perfect time for neighbors to come together to support their local merchants.”
And to top it all off, volunteers at the Wilshire Rotary are setting up today and expect to have the Christmas Tree Lot open starting Saturday. Santa won’t be there in person this year, he’s observing COVID-19 safe protocols, but there will lots of wonderful trees for sale. Proceeds from the tree lot sales support the charities of the Rotary Foundation.
As we reported earlier this week, Rhodes School of Music is kicking off festivities at 10:00 a.m. on Saturday with a salsa band welcoming shoppers to the street. There will be musicians playing throughout the day and lots of stores are participating with special offers.
Landis Gifts and Stationery will be serving sparkling cider or Prosecco from 11:00 to 4:00 p.m. on Saturday. Also, customers making purchases of $25 or more from November 24 through November 28 will be entered into a drawing for great prizes.
“We will observe social distancing, provide hand sanitizer, and everyone in the store will be wearing their very cutest mask!” owner Edie Frère told the Buzz. “Also, while they last, we will be giving away Dark Chocolate Sugar-Coated Shortbread cookies from Windchime Bakery. For a full cookie menu, and to order, email [email protected]
Village Heights will also be serving lots of holiday cheer and cookies.
“We have stocked the store with amazing new lines!” owner Louis Eafalla told the Buzz this morning. “Great new merchandise!  We will also be offering special one-day deals and specials!”
Pickett Fences will also be open and welcoming customers to shop their wide selection of Christmas and Hanukkah gifts. There’s sure to be something for everyone on your list.
Alexander Daas Opticians will be offering free eyeglass chains with the purchase of any eyewear on Saturday. And the following week the store will be celebrating 12 years serving Larchmont with an anniversary sale that kicks off that weekend.
“Everything in the store will be on sale for up to 75% off,” owner Alex Feldman told the Buzz.
As it does every year, Chevalier’s Books has invited local authors to recommend holiday books. This year, the recommendations will be made on the Chevalier’s website. Check it out or stop in and say hello to their friendly staff.
Shopaholic Sample Sales is having its annual Thrifty Thirty sale from Friday through Monday.
“About 85% of the shop will be $30 for our Thanksgiving Thrifty Thirty sale,” owner Tina Hsiung told the Buzz.
So relax today and plan to spend your Saturday on Larchmont!
