Windsor Square natives Brendan and Emmet Malloy have a special spot in this year’s Super Bowl. The brothers have directed a touching commercial for Anhesuer Busch called ‘A Hero’s Welcome’ – and by Saturday night it already had over 5 million views on YouTube.com.
Brendan Malloy is a fixture in the greater Hancock Park area – his children go to St Brendan School and he coaches Wilshire Girls Softball. Brother Emmet lives in Pasadena.
According to Ad Age, the advertising industry’s media news magazine, the 60-second spot was shot earlier this month at the real-life homecoming of an Army helicopter pilot after a deployment to Afghanistan.
The ad will include the Clydesdales in a smaller role, putting the spotlight on soldiers returning from Afghanistan. “We wanted to use our voice and reach on the Super Bowl to say thank you and give a big salute to the returning soldiers,” Mr. Perkins said. – Ad Age January 15, 2014.
This year, the average cost of a 30-second commercial will be about $4 million, or $133,000 per second (although AB is thought to pay far less due to a long-term, multi-spot deal as the exclusive beer in the Super Bowl).