Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Malloy Brothers Direct Super Bowl Ad ‘A Hero’s Welcome’

Brendan Malloy Budweiser
A scene from “A Hero’s Welcome” in the Bud commercial airing today during the Superbowl. (Photo captured from the 60 second spot.)

Windsor Square natives Brendan and Emmet Malloy have a special spot in this year’s Super Bowl. The brothers have directed a touching commercial for Anhesuer Busch called ‘A Hero’s Welcome’ – and by Saturday night it already had over 5 million views on

Brendan Malloy is a fixture in the greater Hancock Park area – his children go to St Brendan School and he coaches Wilshire Girls Softball. Brother Emmet lives in Pasadena.

According to Ad Age, the advertising industry’s media news magazine, the 60-second spot was shot earlier this month at the real-life homecoming of an Army helicopter pilot after a deployment to Afghanistan.

The ad will include the Clydesdales in a smaller role, putting the spotlight on soldiers returning from Afghanistan. “We wanted to use our voice and reach on the Super Bowl to say thank you and give a big salute to the returning soldiers,” Mr. Perkins said. – Ad Age January 15, 2014.

This year, the average cost of a 30-second commercial will be about $4 million, or $133,000 per second (although AB is thought to pay far less due to a long-term, multi-spot deal as the exclusive beer in the Super Bowl).

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Mary has lived in the Hancock Park area for over 20 years - including homes in Larchmont Village and Windsor Square. Mary has lived in some great places in her life - but none compare to the convenience and majesty of our neighborhood. For Mary, the neighborhood has been a wonderful home to her large, extended one time she had family members living on seven different Hancock Park area blocks! Larchmont Buzz is a labor of love - built to celebrate the neighborhood and to elevate the conversation in the area.

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