Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Hazardous Fire in Hollywood Consumes Industrial Building on Orange at Romaine


A one-story structure fire broke out at approximately 8:55a Sunday morning. Flames quickly engulfed the building at 1001 North Orange Drive, just east of La Brea at the corner of Romaine (near the West Hollywood Target). Thick black smoke rose high in the air alerting concerned citizens near and far.

John Lanza with Quinn and Kellyn on their Runyon hike (photo credit Eileen Lanza)
John Lanza with Quinn and Kellyn on their Runyon hike (photo credit Eileen Lanza)

Among those who saw early signs of the fire were Larchmont Village neighbors Eileen and John Lanza. Heading home after an early hike at Runyon Canyon, the family noticed the smoke and immediately called 911. Eileen Lanza, a realtor at Keller Williams Realty on Larchmont Boulevard, sent pictures and updates from the location as LAFD began to arrive.

According to the LAFD, the stubborn fire required more than 100 firefighters. The building was home to Highland Plating Co., a business that uses materials that can be highly toxic, especially in the instance of fire. People who had gathered nearby were cleared out due to the hazardous materials in the air.


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At 11am, LAFD declared a knockdown on the fire. The effort took 134 firefighters 2 hours and 2 minutes with no injuries.

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Mary has lived in the Hancock Park area for over 20 years - including homes in Larchmont Village and Windsor Square. Mary has lived in some great places in her life - but none compare to the convenience and majesty of our neighborhood. For Mary, the neighborhood has been a wonderful home to her large, extended one time she had family members living on seven different Hancock Park area blocks! Larchmont Buzz is a labor of love - built to celebrate the neighborhood and to elevate the conversation in the area.

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