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Not So Fast! Crumbs Bake Shop Saved by ‘The Profit’s’ Marcus Lemonis


CNBC reality TV host Marcus Lemonis, host of the CNBC show ‘The Profit’ has stepped in to save the flat-lining cupcake chain Crumbs Bake Shop. According to the LA Times, the Larchmont Boulevard store will be the only California store to re-open. The group is pushing to be back in business within 90 days.

Perhaps there is no one better suited for the job. Lemonis’ resume is full of experience that should help to make the Crumbs Bake Shop company a turn around story.  ‘The Profit’ is a show that features Lemonis as a business turn around king, using his own money to save failing businesses. In addition, his personal business portfolio includes other companies that will allow Lemonis leverage to aide in the Crumbs’ recovery. Those businesses include Dip and Dots, Little Miss Muffin, Betty Lou’s Snacks and others.

According to the Crumbs Bake Shop press release:

Lemonis Fischer Acquisition Company, LLC, a joint venture created by Marcus Lemonis LLC and Fischer Enterprises, L.L.C., will acquire the Crumbs’ business as part of the Company’s filing of voluntary Chapter 11 petitions in the United States Bankruptcy Court for the District of New Jersey.

Under the terms of the Asset Purchase Agreement, Lemonis Fischer Acquisition Company would acquire substantially all of Crumbs’ assets. The Company hopes to complete the sale process in approximately 60 days, pending receipt of the necessary approvals from the Bankruptcy Court.

Lemonis Fischer Acquisition Company and Crumbs will evaluate the retail strategy with the goal of reopening select locations or opening new locations in the future.

How do you feel about this news?  You can share your thoughts with our community in the comments.

Read More:

WSJ – Crumbs Reaches Acquisition Agreement with Marcus Lemonis and Fischer Enterprises Joint Venture as Part of Company’s Voluntary Chapter 11 Filing

CNBC Website – The Profit



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Mary has lived in the Hancock Park area for over 20 years - including homes in Larchmont Village and Windsor Square. Mary has lived in some great places in her life - but none compare to the convenience and majesty of our neighborhood. For Mary, the neighborhood has been a wonderful home to her large, extended one time she had family members living on seven different Hancock Park area blocks! Larchmont Buzz is a labor of love - built to celebrate the neighborhood and to elevate the conversation in the area.

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