Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Shorthand Opening on Larchmont

Shorthand stationery and print shop is opening on Larchmont at the end of August. (image of Shorthand’s Highland Park shop from Shorthand’s website shop)

Shorthand, the stationary store and letterpress printer, is planning to open at 126 N. Larchmont Blvd by the end of August, owner and founder Rosanna Kvernmo told the Buzz.

Larchmont will be her second location, Kvernmo (pronounced k-vern-mo, it’s Norwegian and you say every letter, she explained)said.  She opened her first shop in Highland Park in March 2016 with a print shop in the back, where she also creates her line of custom greeting cards under the brand Shorthand Press.

Letterpress cards (image from @shopshorthand)

Shorthand’s company motto is “for the love of your desk,” and Kvernmo describers herself as “an accidental retailer” who takes great delight in sharing her passion for office supplies, stationery, and paper goods by offering her customers what she considers to be the best products in a wide range of prices.

Shorthand’s Highland Park location at 5030 York Blvd (image from @shopshorthand)

“Our products are literally for everyone,” explained Kvernmo. “In the seven and a half years we’ve been operating the Highland Park store, we learned that literally everyone is our customer base. We have items for every demographic and age range, in a wide range of prices. We have a fun vision for the type of products we carry and the shop reflects that. I will be brining the full range of products that we have at Shorthand to Larchmont. I’m also excited and ready to have my ear to ground for what Larchmont customers really like. I’m always learning about new products from stationery enthusiasts.”

Kvernmo was inspired to create the task note pad for a friend to keep all your do lists together in one place. The Task Pad has turned out to be one of her best-selling products. (image from @shopshorthand)

Opening on Larchmont is a big step for Kvernmo’s company, which has been through a lot in the last five years. In 2019, she lost her husband and business partner Joel to brain cancer. As she, her young daughter, and small team were recovering from the loss, the pandemic struck. Fortunately Kvernmo was always focused on building a sustainable business and they were poised to charge full steam ahead out of the pandemic. Expanding her retail footprint was something she’d always wanted to do, she said, and Larchmont was the only place she really wanted to open.

Like York Blvd in Highland Park, Larchmont is a walking street that serves the local neighborhood. Kvernmo lives nearby and walks to work. She met her new husband, Kevin Hockin (they got married last year) because he owns a coffee shop, Collage, down the street from her shop. A like-minded entrepreneur, they started a take-out pizzeria called Side Pie in Altadena during the pandemic.

A native of the Seattle, Kvernmo discovered a love for letterpress at the age of 23 and started out making cards and invitations for any customers she could find. As her printing skills improved, she started making and designing her own cards, and slowly built a business to focus on her own designs, assisted by her artist and photographer husband Joel. Over the past fifteen years, she’s built a business that she’d like to work, for she said.

“I take my responsibility as a business owner very seriously. I’m thrilled to have great staff who are very knowledgeable about everything we sell, and feel very privileged to have a business that supports my family and my staff and that I love doing,” she told the Buzz.

Before she signed her lease, Kvernmo told us she checked around to make sure she wouldn’t be stepping on the toes of any local shops, like Top Drawer, Village Heights or Landis Gifts and Stationery, whose owner, Edie Frére, she’s known personally for many years.

“We are all very different; there’s very little overlap,” said Kvernmo, who believes her shop will appeal to stationery enthusiasts and maybe even inspire some to become enthusiasts.

notebooks and dateless planners match letterpress notes designed by Kvernmo. (image from @shopshorthand)

“It’s so great when you have a fun pen to write with in a meeting, right?” she asked.

We totally agree. Even though we work digitally most of the time, we’re always on the hunt for a great pen or notebook and look forward to hunting at Shorthand.

Kvernmo loves color! (image from @shopshorthand)
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Patricia Lombard
Patricia Lombard
Patricia Lombard is the publisher of the Larchmont Buzz. Patty lives with her family in Fremont Place. She has been active in neighborhood issues since moving here in 1989. Her pictorial history, "Larchmont" for Arcadia Press is available at Chevalier's Books.

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