Serving Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles since 2011.

Three Reasons to Be on Larchmont Thursday Evening

Malin+Goetz, AELLA Clothing and Jeni's Ice Creams are having special events Thursday evening on Larchmont
Malin+Goetz, AELLA Clothing and Jeni’s Ice Creams are having special events Thursday evening on Larchmont

Larchmont Blvd is the place to be on Thursday evening to sample a new fragrance, check out a new women’s athletic wear brand and taste ice creams from the newest neighbor on the street. Starting at 5 pm you will want to stop in at Malin+Goetz, Aella Clothing and Jeni’s Ice Creams who are all three hosting events on Thursday evening.

MalingoetzrumMalin+Geotz are celebrating the launch of their new Rum eau de parfum and body lotion.  Area Manager Gabriel McVay told the Buzz that Bespoke cocktails inspired by the fragrance will be served, courtesy of Zacapa Rum. Be sure to stop by the store at 238 N Larchmont from 5-8pm and check out the gifts given with purchase.

AELLA Clothing at 128 1/2 N Larchmont is hosting a trunk show featuring Spitfire Petites, an athletic wear Spitfiretrunkshowbrand featuring yoga,  golf and tennis wear styled exclusively for petite women.

AELLA (pronounced ay-luh) who popped up on Larchmont in February (and will be leaving Larchmont at the end of the month) is a Los Angeles-designed and produced brand founded by a woman, Eunice Cho has been introducing women-owned clothing and accessories to the neighborhood during her latest stay on Larchmont.

Thursday night she is hosting a trunk show for Spitfire Petites also a woman-owned clothing line. Founder and CEO Amy Lipton, created her clothing line to fill a gap in the market, after years of searching for and not finding fashionable athletic wear designed for petite women. Lipton a marketing executive and athlete identified a gap in the market of stylish athletic wear for women on the move like herself, 5’4” and under, with an active lifestyle and no time to change. Lipton designed the line to transition straight from the course, court, or gym, to brunch, happy hour, the movies, and even a quick stop at the office.  Founded in 2016, Spitfire Petite apparel is manufactured in NYC’s garment district.

Both Lipton and Cho will be there Thursday evening from 5-8 pm for the festive Champagne reception with goodies and the change to win a Spitfire Petites gift card. Spitfire Petites is also offering a 20% discount in store and online AELLA20 through April 30, 2017.

After all your shopping, stop by Jeni’s Ice Creams at 123 N Larchmont for their opening celebration with free ice cream for all from 7 – 11 pm. The first 50 ice cream lovers in line (yes, expect a line!) get a swag bag too. Founder and chief ice cream maker Jeni Britton will be on hand to open here latest LA scoop shop.


258 N Larchmont
5-8 pm

128 1/2 N Larchmont
5-8 pm

Jeni’s Ice Creams
123 N Larchmont
7-11 pm


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Patricia Lombard
Patricia Lombard
Patricia Lombard is the co-editor and publisher of the Larchmont Buzz. Patty lives with her family in Fremont Place. She has been active in neighborhood issues since moving here in 1989. Her pictorial history, "Larchmont" for Arcadia Press is available at Chevalier's Books.

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